At the age of 12, Spencer Shulem created his first business, a tech review website which garnered 1.5 million visitors in its first month. His entrepreneurial achievements continued, and in late 2014 he launched his mobile app, called Onus™, due largely to the guidance and connections he received from the Scheinfeld Center’s Enterprise Launch™ program and the New Venture Challenge business plan and pitch competition.
Onus is a productivity improvement app that enables employers to offer and track employee incentives for completing certain tasks. Designed with the retail industry and hourly employees in mind, his concept won the attention of investors and combined winnings of $4,000 in seed money from the Scheinfeld Center’s fall 2014 Enterprise Launch Demo Day pitch competition and the 2015 annual New Venture Challenge.
“I’ve always been interested in productivity and in motivating people,” Spencer says. “I have a lot of passion for a product that makes people productive.” His goal is to have 1,000 customers on board by the end of 2015.
Regarding the Scheinfeld Center’s Enterprise Launch program, Spencer states, “This isn’t just a class – this is a real business development program. The mentors they bring in are real executives and real business owners, who give relevant advice and valuable constructive feedback.”