[IN]LARKIN – Mary Beth Larkin
[IN]LARKIN revolutionizes the activewear industry by offering a line that ends the fashion-conscious woman’s relentless search for comfortable, versatile clothing that doesn’t sacrifice glamour.
Founder: Mary Beth Larkin
About the Founder
Mary Beth Larkin has 15-years’ experience in fashion design, in both a corporate environment and as an entrepreneur. She has been a lead sell-through designer for A/X Armani Exchange and has previously launched a solo clothing line that garnered instant success in stores such as as Barneys New York and Fred Segal.
Achieving success is about the journey not the destination and the journey through the Scheinfeld Center makes the entrepreneurial experience even richer.
Mary Beth Larkin's Story
[IN]LARKIN revolutionizes the activewear industry by offering a fashion brand that ends the fashion-conscious woman’s relentless search for comfortable versatile clothing that doesn’t sacrifice the glamour, beauty and quality that defines them, and is simply unavailable from other popular activewear brands.
[IN]LARKIN’s mission is to own and dominate an entirely new fashion market segment it has coined “athglamour” that merges the comfort of activewear with the tailored edge of upscale glamour.
Everything is the same these days: mass-produced casual wear, and nothing seems special anymore. I want to get back to the craft—when styles were unique and specialness mattered. I want women to make chic look easy whenever they put me on.
[IN]LARKIN styles feature comfortable cuts, easy materials, and brand consistency. Mary Beth chose Santa Barbara to inspire the imaginations of women worldwide with a brand that evokes the resort destination and its unique established chic. Mary Beth will be debuting her new line September 2017.
Awards & Scholarships
Spring 2016 Enterprise Launch student
3rd Place, Collegiate Tier, 2016 New Venture Challenge
Amount of financial awards and scholarships, and plans for use
$2,000 has been used for logo development and branding