Casa de Comer Salsa – Sylvia Franco-Comer
Casa de Comer Salsa Overview
Casa de Comer creates a Smokin’ Good Salsa – a quality salsa that harmonizes an unexpected smoky taste with traditions of Mexico. Smokin’ Good Salsa is innovative and authentic. This magical salsa was created out of a love and desire to blend the best flavors from two cultures and discover an incredible product.
Founders: Silvia Franco-Comer & Sean Comer
About the Founder
Silvia is the inspiration for Casa de Comer Salsa, as she enjoyed authentic Mexican homemade food in her childhood created by her Mama Lidia. A highly motivated businesswoman, Silvia is leveraging her background in retail sales and her natural-born competitiveness to aggressively attack the salsa market. Yet, at the same time, she upholds the importance of giving quality time to customers, which she learned in her previous career as a flight attendant.
The Scheinfeld Center provided much-needed support to help us achieve important milestones.
Sylvia Franco-Comer & Sean Comer's Success Story
Together with her Santa Barbara local husband, Sylvia Comer had a strong desire and need for traditional and authentic Mexican fresh salsa. Her husband, Sean, is passionate about cooking and creating, he joined Sylvia’s Mama Lidia in the kitchen to learn her Mexican salsa recipe.
Casa de Comer’s flagship product, Smokin’ Good Salsa, is uniquely roasted to perfection creating a new taste sensation that’s a fusion of Mexican and Western fresh and smoky flavors. We only use fresh vegetables to make a desirable hearty salsa giving a smooth mouth-watering effect and a kick of spice at the end. It’s a healthy food choice made with all-natural ingredients, with freshness lasting twice as long as its competitors without adding preservatives.
Smokin’ Good Salsa is versatile yet distinctive, and it can be enjoyed by all and eaten on everything. It’s healthful, gluten-free, and has no added sugars or preservatives, yet lasts more than 21 days with freshness guaranteed. Smokin’ Good Salsa is handcrafted for the palate, not the chip!
Sylvia placed second in the 2017 Scheinfeld New Venture Challenge and went on to complete the 2019 Scheinfeld Get REAL Accelerator in which she landed her salsa on the shelf in 27 Gelson’s stores.
Awards & Plans for Use
2019 Scheinfeld Get REAL Accelerator participant
2017 Scheinfeld New Venture Challenge 2nd Place Collegiate Tier
2017 Scheinfeld Rapid Launch Intensive
$3,000 from placing second in the 2017 Scheinfeld New Venture Challenge
$100 from Enterprise Launch in-class pitch competition
Money will be used toward business and operating licenses as well as renting a commercial kitchen, nutrition fact FDA food labeling, UPC barcodes, and packaging.