Save Them Now – Doni Nahmias
Save Them Now Overview
Save Them Now is a luxury menswear line influenced by grunge rock and roll culture. Based in Los Angeles, the brand seeks to send a message to the people and future generations to change the world for the better.
Founder: Doni Nahmias
About the Founder
Doni was born and raised in Santa Barbara and is currently living in Los Angeles. He is passionate about what he does and loves to create. In his rare free time he plays basketball, goes to the gym, surfs, and draws. He loves being able to watch his friends and peers strive for their goals and succeed.
After my Scheinfield experience, a switch went off in my head – I realized that owning a business was actually an attainable goal, and that I could pursue anything I wanted. They gave me the confidence to build a vision for myself and move forward with it, opening up an entirely new mindset on business for me.
Doni Nahmias' Story
Doni began his entrepreneurship journey at SBCC by taking first place in the 2014 Scheinfeld New Venture Challenge for his retractable surf board leash, called ReLeash. In 2015, Doni returned to the Scheinfeld NVC with an entirely new concept, Save Them Now, a luxury menswear line influenced by a grunge rock and roll culture.
In pursuit of his design aspirations, this self-taught designer moved to Los Angeles and interned for the well-respected Amiri brand to learn the business. He went on to launch his own namesake brand, NAHMIAS in 2018, a high-grade yet informal mix of skate, basketball & surf culture.
The NAHMIAS brand imparts a West Coast-inspired aesthetic with great importance to detail, silhouette, and textiles. Luxury materials such as silk and Italian denim are staples and provide subtle elevation to street-inspired fashion as eye-catching silk shirts, graphic t-shirts, distressed jackets, and jeans lush with hip hop and rock n’ roll vibes. Silk lounge pants and Swarovski crystal-embellished t-shirts propose an easy-going vision of new luxe.
NAHMIAS has been seen on entertainment elites, including Justin and Hailey Bieber, J Balvin, Future, Lewis Hamilton, Lebron James, and many more. The brand is now selling in over 100 stores around the world, including Maxfield La, The Webster, Patron of the New, Saks, Hirshlifer’s, SSENSE,Browns, Harrods, and A Ma Mainere. Doni has started doing runway shows in Paris, and just had his third one in June 2022. NAHMIAS is manufactured domestically with a small in-house team of a few sewers.
Awards & Scholarships
New Venture Challenge Finalist, 2015. Concept: Fortune Designs
New Venture Challenge, 1st Place, Collegiate Tier, 2014. His winning concept was a product called “Releash,” which was a retractable surfboard leash.
Enterprise Launch, Spring 2014
