Robert Herr & Dan Friedman: FuelBox

Robert Herr and Dan Friedman were both looking for a dare to be great when they met their second year at Santa Barbara City College. Both were ambitious, and both were looking for something to start and grow into a business.

They were mentored in the Scheinfeld Center’s  Enterprise Launch™ program, where they first developed the FuelBox™ concept. They also participated in the Scheinfeld Center’s New Venture Challenge competition. From the education they received, Robert and Dan founded FuelBox, a consumer electronics development company. Now nearly three years later, the company is on the verge of launching its first product in 2015.

During their time at SBCC, Robert and Dan utilized many resources offered by the Scheinfeld Center to develop their company, including asking faculty for help with their first patent and developing their company into a brand. “There are so many challenges that go along with making a tangible product,” said Robert. “Dan and I utilized several resources on campus that prepared us to build our business, and a couple years later, we raised seed capital, hit major milestones, and are moving forward with retail distribution and production.”


For both, the decision to attend Santa Barbara City College was based on affordability and access to resources. “Growing up, I felt that I wanted to go to college,” said Dan Friedman, co-founder and chief marketing officer for FuelBox. “But coming out of high school, I just did not feel mentally prepared to go to a four-year university. I was not ready to pick a major right away, and needed time to figure out what it was that I wanted to do with my life. Santa Barbara City College was the perfect place for me to dip my toe in the water, and figure out what inspired me.”

Do you like the idea of power on the go? Here’s how to pre-order your own FuelBox Congratulations Robert & Dan, it looks like pre-orders are off the charts!